Color variety and product textile enhance the visual attraction in building views so let it to the designer for drawing the new pattern in the image of a building. The tile is still valuable and beautiful, but in today’s Iran, the influence of nonnative architecture has led tiling as a traditional element to fail to find a proper one link to modern architecture.
The use of tiles in contemporary buildings is limited only to religious buildings and buildings that are pretending to be traditional, and thus, this ancient technology remains open to the presence of architectural and urban spaces. Accordingly, the Alborz Ceramic Company, based on its technical knowledge and artistic creativity, began a new effort to revive this original art in the ceramic industry.