Mehrafarin tower, Velenjak .Tehran

Mehrafarin tower, Velenjak .Tehran

Color variety and product textile enhance the visual attraction in building views so let it to the designer for drawing the new pattern in the image of a building. The tile is still valuable and beautiful, But in today’s Iran, the influence of nonnative architecture has led tiling as a traditional element to fail to find a proper one link to modern architecture.

The use of tiles in contemporary buildings is limited only to religious buildings and buildings that are pretending to be traditional, and thus, this ancient technology remains open to the presence of architectural and urban spaces. Accordingly, the Alborz Ceramic Company, based on its technical knowledge and artistic creativity, began a new effort to revive this original art in the ceramic industry.

Its valuable experiences in the production of high-quality mosaic ceramic products and its export many European, African and European Countries have provided the groundwork for the production of a new product called “Porcelain Brick” in the field of building industry. Studies on this product started in 2013. In the following, with the formation (Atelier’s facade of Alborz’s facade), the technical and artistic specifications of the product were determined and achieved industrial production with various constituents in various colors and dimensions. It is hoped that with the increasing development of the proposed designs while providing consumer feedback, we will take an effective step towards linking with cultural capital in the architecture of this land.